Archive for the 'Registration' Category

Race Director: The Downside of Selling Out

As a race director, I have come to realize that having an event sell out is a bittersweet experience.

On one hand, it’s very flattering.  To see thousands of people register in record time for something that you, your staff, your operations team, your volunteers and your sponsors have spent years building and refining is exhilarating.  In a sense, it validates your efforts.  

At the same time, it also leaves you feeling disappointed for a number of reasons.  Turning away hundreds if not thousands of potential participants is demoralizing.  Nobody likes to say, “Sorry, you can’t run with us.”  Denying entry to willing participants also means that you are turning down registration revenue, thus reducing the potential proceeds to your charity partners.  Furthermore, since some of the denied runners are from outside the area, it also means limiting the tourism impact of your event. 

In short, selling out is a drag.  Not just for the participants who didn’t get in, but for the organizers, the sponsors and the community in general.

So…What to do with the “excess demand” for participation in this event? 

As the race director of the Cellcom Green Bay Marathon, it falls on my shoulders to lead the organization.  I do this with insightful input from participants, volunteers, staff, operations team members, public safety representatives, community leaders, sponsors, board members and fellow race directors.  Ultimately, any ideas and plans must be reviewed and approved by the board of directors and the representatives from our title sponsor, Cellcom, before being implemented.  At this point, I do not have an approved solution that addresses the escalating demand for participation in this event.  Rest assured, however, we are already hard at work considering all options for future years.  You have my promise that we will do everything in our power to accommodate as many participants as we can in 2012 and beyond!

Sean Ryan
Race Director, Cellcom Green Bay Marathon


Registration Opens New Year’s Day for Cellcom 5K and WPS Kids’ Power Run

Ring in the New Year by registering for the Cellcom 5K Run/Walk or the WPS Kids’ Power Run. Registration for both events opens at 12:01 am on New Year’s Day.

 The Cellcom 5K is back on Saturday, May 14 at 8:30 a.m. and the WPS Kid’s Power Run will take place the same day beginning at 10:00 a.m.  Both events run through Lambeau and finish in the Lambeau Field parking lot.

The Cellcom 5K is returning in 2011 after a being replaced for a year by the 2.62-mile Mini-Marathon. We hope the family audience who participated last year is equally excited for the 3.1-mile event. The 5K, a popular race for short-distance runners, is truly a great distance for the whole family to participate in.

If you haven’t registered for the distance events yet, prices go up on January 5.  The pace of registration for theses distance events has been brisk, with the marathon at 30 percent capacity and half marathon at 20 percent capacity. Registration is expected to pick up in January.  We always see a surge in January as people commit to their New Year’s resolutions of getting in shape.

Text Message Tracking Now Open

Registration is now open for runner text message tracking for the Cellcom Green Bay Marathon. Runners, spectators, family and friends can sign up for live email and text messages alerts for the full marathon, half marathon and marathon relay.

Provided by Cellcom and Nsight Telservices, these free alerts will keep everyone up to speed on their runner’s pace, progress and expected arrival times at specific mile markers. For the half marathon, alerts are sent at the start line, mile 5, mile 10, mile 12.1 and the finish. Alerts will be sent at the start line, mile 5, mile 10, mile 13.1 (half-way), mile 15, mile 20, mile 25.1 and the finish for the full marathon.

Cellcom’s proprietary software calculates each participant’s pace and provides an estimate of when the person will arrive at the various mile markers. By integrating the timing mats and Cellcom’s cellular network, instant results are available to anyone who has signed up for the service regardless of what cellular provider the person uses.

To sign-up people can visit the marathon website and enter the bib number of the runner you would like to track, along with a cell phone number or email address to send the alerts to. Bib numbers can be looked up on the marathon site. Each phone number and email address can track up to five bibs.

Race Day Updates – Registration Rules

With registration to most of the distance events at or very near capacity, we wanted to give a quick update on some rule changes that you’ll want to be aware of prior to race day.

  • Right now the only way you can still get into the half marathon is via Run For a Reason. Go to our website to sign up.
  • DO NOT sign up for the full and try to switch to the half. If you attempt to do this, the interface won’t allow it because you will be registering after April 13, which is when we turned that option off. If you registered prior, you would be able to switch.
  • Also, DO NOT sign up for the full and just run the half. We will be disqualifying people for that this year and I don’t want to see anyone run 13.1 miles and then get disqualified.

We limit the registration on these races for the safety of all of our runners. Last year’s Sunday start line was very congested and we received many complaints. We listened to your input and have moved the mini-marathon to Saturday and capped our events for the safety and enjoyment of all of our runners.

Cellcom Green Bay Marathon Kick-Off Party Scheduled for January 6th

 The marathon’s annual Kick Off party is scheduled for:

Wednesday, January 6th
5:30 pm (program begins at 6:00 pm)
The Grand (formerly the SC Grand),

1250 Mid Valley Drive, De Pere

The program will include a highlight video from last year along with an overview of the 2010 event. The guest speaker will be Bill Rodgers. “Boston Billy” entered his first Boston Marathon in 1973, but dropped out after 21 miles. The next year he came in 14th. In 1975 Bill set a course record (2:09:55) and went on to win it three more times. Bill is an entertaining speaker and will share inspiring stories and knowledge from his many experiences in the running world. Click HERE to learn more about Bill.

This is the last chance to get early bird pricing for marathon registration. Stations will be set up to register online (if using a credit or debit card) or on paper (if using cash or check).

We know it’s hard to think about running during the depths of winter, but preparation is key and the marathon is five short months away. This is a free event and no registration is required. Come on out and join other runners to get fired up for the 2010 Cellcom Green Bay Marathon.

Marathon moves to a two-day format

The Cellcom Green Bay Marathon will shift to a two-day format beginning with the May 2010, with events going through Lambeau on both Saturday and Sunday race day weekend.

Moving to a two-day format will create less congestion on Sunday morning, which has been a concern for runners and organizers as the event has grown. Since its inception in 2000, the marathon has offered a marathon, marathon relay, half marathon and 5K on the third Sunday in May each year. The Wisconsin Public Service (WPS) Kids’ Power Run has traditionally taken place on Saturday but was based at the WPS Corporate Headquarters grounds in downtown Green Bay. The short distance events will now move to Saturday and the marathon, half marathon and marathon relay will continue on Sunday.

Beginning next year, marathon organizers plan to offer a new short distance event — a 2.62-mile “Mini Marathon.” This event will take place on Saturday morning at 8:30 a.m. and replace the 3.1-mile 5K that traditionally took place on Sunday. An updated WPS Kids’ 1K Run for children ages 5-10 will take place on Saturday, as well, moving from Downtown Green Bay to the stadium. The kids’ run will start in waves beginning at 10 a.m. Both courses will include a lap inside Lambeau Field.

By reducing the distance of our family event to a tenth of a marathon, moving it to a more accommodating time, and pairing it with the kids’ run, we anticipate a large increase in participation.

We do not plan to offer timed results for the Mini Marathon or the WPS Kids’ Run because of the anticipated congestion of several thousand people moving simultaneously through the player tunnel and around the field; it’s just not practical to time these events. We will offer prizes to the first 10 men and women to cross the finish line in the Mini Marathon but in general, the focus for these events has shifted from competition to participation.

Registration for the Mini-marathon and the WPS Kid’s Run opened today. All events are now open for entry. Stay tuned for more updates as logistical details of the two-day event are finalized.

Hello runners!

Welcome to the Cellcom Green Bay Marathon Blog! This is a new tool for the 2011 marathon. Our goal is to provide you with the latest news, information, updates, training tips and more. Our blogging team will be posting answers to some frequently asked questions and helping you to make the most of your marathon experience.

That being said, if there’s anything you want us to cover please let us know by posting a comment or emailing We look forward to your questions.

And as most of you know, registration is open for the 2010 marathon, half marathon and marathon relay. 

Stay tuned for more info.

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